Here's a link to Facebook "Best Practices" for the recently launched "Facebook Live" service. 


1. Tell people ahead of time when you're going to broadcast

Build anticipation by letting people know when you'll be broadcasting live. 

2. Go live when you have a strong connection

Check to make sure that you have a strong signal before going live. WiFi tends to work best, but if you can't find a nearby network, you'll want a 4G connection. If you have weak signal, the 'Go Live' button will be grayed out.

3. Write a compelling description before going live

A great description will capture fans' attention and help them understand what your broadcast is about. 

4. Ask your viewers to follow you and receive notifications when you go live

Call out that your audience can tap on the Follow button on live videos and videos that were live and then opt-in to get notifications the next time you go live.

5. Say hello to commenters by name and to respond to their comments

Your audience will be thrilled to hear you mention their name and answer their questions when you are live. 

6. Broadcast for longer periods of time to reach more people

The longer you broadcast, the more likely people are to discover and invite their friends on Facebook to watch the video. We recommend that you go live for at least 10 minutes, and you can stay live for up to 90 minutes.

7. Be creative and go live often!

Try different types of broadcasts - and go live frequently - to keep your audience engaged. Visitlive.fb.com for more tips and ideas. Here are some of our favorite examples so far:

Vin Diesel live with his family 

Lady Antebellum live before going on stage 

J Lin taking fans behind the scenes of a rehearsal 


Posted in: Facebook

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